Get the strap

(Reading time: 1 minute)

The guys over at Daniel Wellington must be very proud of themselves after this one, and it is easy to see why.

When they decided to ditch the traditional notion of ‘one watch one strap’ for one watch many straps – they were changing the game. And ever since this decision, watch companies have been struggling to keep up.

In my opinion, interchangeable watch straps are like sandwiches – THE BEST GOD DAMN SANDWICHES EVER INVENTED.

Everyone loves a good sandwich, don’t lie. We all know that you eat them when nobody’s around. The fluffy white bread, the thick layer of yellow, buttery goodness, and the filling… now, that’s the important part.

The filling changes almost every time. In the morning, it has to be jam. Off to work, some meat – extra fuel for a long day. For supper, maybe just toast. It’s always changing, but always the same.

This is the freedom of interchangeable watch straps. It allows the owner (me πŸ˜‰) to have many different looks while remaining exactly the same.

Owning one watch is a pretty big achievement, let’s be honest, but it can be limiting when putting an outfit together.

It has a brown leather strap, white face, Roman numerals, a gold buckle… but you’re not going with the brown leather shoes tonight… so, ditch the watch?

Absolutely not.

Since discovering interchangeable watch straps, the way I look at an outfit has changed. The devil is in the detail, but now, these details can change at any second.

Yesterday, I had a watch with a brown leather strap, and it matched my brown belt and shoes. Today, I have a blue material strap to compliment my blue suede boots. Tomorrow, maybe I’ll have a something a little more colourful to jazz up a more monotone look. This all happened with one watch, and three different straps. It’s insane!

Basically what I’m saying is – less can be more. We all love sandwiches because of what we can do with them, so we will all love interchangeable watch straps because of what they can do for us.


And think about packing for holidays, one watch on my wrist, three straps in the carry-on. Sorted.

Watch – Reclaimed Vintage

Instagram – mr_wigglez_kane


The Devil wears Primark πŸ™ŒπŸ»

(Reading time: 3 minutes)

Can we all collectively just take a second, and thank the fashion gods for creating the wonder that is Primark?

We can? Perfect.

Then let’s get a move on.

Primark has been a staple of wardrobes around Ireland for the last three decades, if not longer. I remember being dragged through the aisles by my mother on more than one occasion as a child. “We’ll only be here for a second,” was her famous line, “just a quick look.”

Fast-forward two hours, and we’re still there, and she’s still repeating that same sentence…

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You are what you wear

(Reading time: 2 mins)

It is said that only two things in life are certain – death and taxes. But I think that there could be a third – death, taxes and the memory of your old school uniform.

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Say goodbye to old shirts, and hello to DIY Dave!

Not really, nobody calls me that…

With temperatures in Ireland sitting pretty at the 20 degree mark, the grandad shirt might be the most important summer piece to add to your collection.

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New Direction for Denim

When sportswear meets fashion, stylish things happen.

Fashionbeans.comΒ claimed that 2015 witnessed the beginning of an athleisure movement but that 2016 is the year where it will really become a thing.

Athleisure is defined as β€œcasual clothing designed to be worn both for exercising and for general use” and apparently all the staff at Merriam-Webster dictionary are on board as the term is to become official.

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How To Dress like Harry Styles

One Direction have broken hearts worldwide with the announcement that they are to take an extended break after almost five years on the road together. Throughout all these years, their fashion sense has changed drastically considering what they all looked like during X Factor auditions.


Following the departure of Zayn Malik, Harry Styles has stepped out of the shadows and gone from strength to strength, both vocally and in terms of his styling. So why he has become such a style icon?

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